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вЂњWe have interviewed multiple personnel who were involved in the test market, and all of them indicate that Richard was not involved in any capacity in the test market. вЂњNone of our records show that Richard was involved in any capacity in the FlaminвЂ™ Hot test market,вЂќ Frito-Lay wrote in a statement to The Times, in response to questions about an internal investigation whose existence has not been previously disclosed. ThereвЂ™s just one problem: MontaГ±ez didnвЂ™t invent FlaminвЂ™ Hot Cheetos, according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.

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Both the book and the movie were sold after bidding wars - MontaГ±ezвЂ™s story is undeniably hot. His second memoir, вЂњFlaminвЂ™ Hot: The Incredible True Story of One ManвЂ™s Rise from Janitor to Top Executive,вЂќ is out in June from an imprint of Penguin Random House.ДЄ biopic based on his life, to be directed by Eva Longoria and produced by Christian super-producer DeVon Franklin for Searchlight Pictures, is set to begin filming this summer. MontaГ±ez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance. Clear revenue numbers are hard to come by, but nearly every major Frito-Lay line, from Smartfood popcorn to Funyuns, now has a FlaminвЂ™ Hot variety on the market.

Schools have banned the snack altogether over concerns about its popularity with children. With their spicy kick and neon-red flavor dust, FlaminвЂ™ Hot Cheetos have inspired viral rap videos, Instagram-worthy menu items and streetwear designs. MontaГ±ez is a charismatic speaker, and his tale of a Mexican American underdog whose ingenuity conquered the corporate world is a rags-to-riches fable baked into the origin of a wildly popular snack.